So, this dropped this week on ADWEEK. A fun little project I shot for Denizen & Disney with Johnny Depp in Vancouver and a very surprised crowd at Disneyland. My job was to make Johnny Depp look like he was in a one sheet (movie poster) for “Alice through the Looking Glass.” We used two cameras to do this (one flipped on its side) and sent the HD signal via fiber down to Disneyland where the other half of the team got busy shooting the crowd interacting with the Mad Hatter as he appeared in a magical, gilded picture frame.
Joel Jensen and Joe Matsushima from Denizen directed and Adam Becker DP’d the docu-reality footage @ Disney.
Johnny Depp Delights Disneyland Goers as the Mad Hatter on This Magical Live Billboard
Interactive stunt for Through the Looking Glass gives fans a thrill By Tim Nudd
Livestreaming is all the rage for brands, and Disney has unleashed one of the best live stunts yet, getting Johnny Depp to interact with fans as the Mad Hatter on a livestreamed billboard at Disneyland.
The shenanigans start off subtly enough, with the actor, being filmed in a remote location, doing little more than blinking mischievously. But soon he’s fully interacting with the fans—whom he can see in real time by watching footage from a hidden camera.
“Ouch!” he cries when one woman leans against the board. He tells one little girl, “You have a wonderful cranium,” and then has all the gawkers hop up and down.
It’s a nicely multi-brand effort from Disney—taking place in the Anaheim, Calif., park and promoting the Disney film Through the Looking Glass, which is a sequel to 2010’s Alice in Wonderland. The movie opens at the end of this month.